Label and Floor Sticker Campaigns – Black Friday to Boxing Day
The Christmas season doesn’t start in December anymore, it begins the moment Black Friday hits. From late November through to Boxing Day, shoppers are bombarded with offers, displays, and holiday campaigns. To stand out, retailers need to think beyond simple signage. That’s where promotional labels and floor stickers come into play, flexible, creative, and high-impact tools that can evolve as your seasonal campaign unfolds. With Customark’s quick turnaround, durable materials, and premium finishes, it’s easy to refresh your in-store visuals throughout the busiest shopping month of the year.
Black Friday Buzz (Late November)
Goal: Create urgency and excitement.
Black Friday is all about fast action and big deals. This is the time for bold, attention-grabbing promotional labels and directional floor stickers that shout “Offer Ends Soon!” or “Follow the Arrows to Black Friday Deals!”
Ideas for this phase:
- Use high-contrast labels (black, gold, and red) to highlight discounts on packaging or shelves.
- Place floor decals near entrances and aisles to guide customers toward sale zones.
- Include QR codes on labels or stickers to link to exclusive online offers.
Customark Advantage:
Digitally printed, high-quality vinyl and paper labels that can be delivered fast, perfect for quick campaign rollouts.
Mid-December Magic
Goal: Shift from urgency to festivity.
Once Black Friday ends, it’s time to transform your retail space into a warm, festive experience. This is when Christmas-themed promotional labels and floor stickers help set the tone and drive gifting behaviour.
Ideas for this phase:
- Switch to metallic or holographic labels that make products look gift ready.
- Add festive floor graphics, snowflakes, stars, or “Santa’s Trail” designs guiding shoppers to bestsellers.
- Use messaging like “Perfect Gift Idea” or “Festive Favourite” to subtly upsell.
Customark advantage:
Custom finishes and removable adhesives mean you can refresh designs mid-season without damaging packaging or floors.
Boxing Day & New Year Clear-Out
Goal: Keep momentum and clear stock.
Once the big day has passed, retailers need quick visual changes to shift into Boxing Day Sale mode. That’s where fast-print, easy-to-apply stickers make all the difference.
Ideas for this phase:
- Replace festive labels with bright clearance designs, think red and white sale flashes.
- Use directional floor stickers to drive footfall toward clearance aisles.
- Keep it simple: short messages like “Sale Starts Here” or “Last Chance Deals.”
Customark advantage:
Fast reprints and short-run options mean you can react instantly to post-Christmas opportunities.
Why Combine Floor Stickers & Promotional Labels
- Consistent branding: Matching colours and styles across packaging and floors create a unified look.
- Increased engagement: Visual repetition reinforces offers and draws the eye.
- Easy updates: Both can be swapped out quickly between campaign phases.
- Cost-effective: No need for full signage overhauls, just update your stickers and labels.
Make This Year’s Campaign Stick with Customark
From Black Friday buzz to Boxing Day bargains, Customark helps retailers keep campaigns fresh, festive, and effective. Our expert team can print vibrant promotional labels and durable floor stickers in any size, shape, or finish, all with a quick turnaround to meet your tight holiday deadlines. Contact us today.