Case Study:

Rapid Turnaround on Urgent Graphic Overlay Project

Client Overview

• Industry/Sector: Measuring Instruments Manufacturer
• Location: UK
• Product/Service Purchased: Bespoke Graphic Overlay (undersurface printed durable label)
• Type of Company: SME

The Challenge

The client faced a critical challenge in August: an urgent project build required a brand-new graphic overlay. Normally, such a job would take 10-15 working days from artwork approval to completion. However, they needed the overlays in just a few days to meet their own delivery commitments.

Already working with Customark and trusting their high levels of customer service, the client turned to the team for a rapid solution.

The Solution

Customark responded immediately, working closely with the client to quote, originate, and secure artwork approval within the same window of production. Internal teams coordinated seamlessly across departments to fast-track the job through to completion.

• Product Delivered: Bespoke graphic overlay
• Approach: Speed, clear communication, collaboration across sales, design, and production
• Outcome: Labels were produced and ready for collection within 3 working days, including artwork sign-off.

The Results

The client was able to complete their build on time and deliver parts successfully to their own customer.

• Lead time reduced from 10-15 working days to just 3 working days
• New artwork created, approved, and signed off within the same timeframe
• Strengthened trust and partnership with the client

“The client needed a fast turnaround of just 3 working days for a new part, which required artwork origination and approval before production could even begin. We delivered a durable undersurface label with a quick-turnaround solution for this time-critical project. The result exceeded expectations and was ready for collection a day earlier than required, ensuring the client met their deadline.”

- Phil Higgins, Director at Customark, West Midlands 

Client Feedback

“Due to a late artwork change, Customark helped us solve a problem with a time-critical build and were able to support us with a rapid turnaround. This enabled us to deliver parts on time to our customer.”

• Commercial Director at the Measuring Instruments Manufacturer

 

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